Agama sebagai Instrumen Kekerasan Simbolik: Analisis Semiotika dalam Konten Dakwah Zavilda TV

Abstract

Technological advances have also brought changes to the dynamics of religious life, one of which is the da'wah method, Zavilda Tv is one of the content creators with the theme of da'wah which focuses on experimental social content where he will try to preach to women who have not been veiled to be invited to wear the hijab. What she does is based on the spirit of da'wah which is legitimized by verses that specifically emphasize the importance of da'wah, while her focus on the use of hijab is based on the obligation for Muslim women to wear the hijab. Zavilda Tv is a representation of the spirit of Muslim da'wah in the digital era which unfortunately contains a narrative of symbolic violence, the author believes that he is not the only content creator who commits symbolic violence in his da'wah, but here the researcher takes Zavilda's content as a representative. This research is a qualitative research with a discourse analysis approach, these two approaches were chosen to reveal the meaning of a text or discourse along with its social context, while data collection was done by observing the content. The data obtained are then analyzed using Roland Barthes' semiotic theory which focuses on the existence of two stages of significance, namely denotation and connotation, in which there is a myth that also plays an important role in connotation. The results of this study found that there are three forms of symbolic violence in Zavilda Tv's content, the first is symbolic violence in thumbnail images and provocative titles, words in conversation that highlight the target's level of piety, and the third is through gestures. The three forms of violence use religious narratives and religious symbols as symbolic capital.